Multicultural Moms
Connect With The Decision Makers
Endemic Reach To A High Value Consumer Segment
The multicultural mom opportunity providers three layers of targeting
… some categories shared with all moms and other categories specifically unique to this group:
For Their Children ...
Schools, healthcare, nutrition, quality childcare, entertainment, activities, hygiene, education, fashion, safety, socialization, apps
Self Interests ...
Stability, Retirement, Fitness, Networking, Career, Homemaking, Fashion, Finances, Health/Hygeine, Media, Diet, Shopping, Leisure Activities
Unique Interests ...
As multicultural moms: Media consumption, diversity and inclusion, special events, culture, travel, traditions, skincare, haircare products
The Changing Tapestry of Moms in America
A media planning primer….
Moms of all backgrounds in the United States share the same core values in terms of their wants and needs for their families. Through research, we’ve identified that moms also seek products and services along socio-cultural lines…not their own but how they perceive their children.
We live in a society that is truly a melting pot of cultures. We’ve observed that moms want to support brands that acknowledge their cultural identities and especially the ethnic identities of their children.
Our Capabilities
Here’s a few of our most used advertising solutions